High-end Market New Trend- Soft Signage

With the developing of digital printing industry. The soft signage market is evolving at a rapid pace in some high-end market such as USA, Italy, Germany, France etc.

Soft signage is a common industry term that is used to describe digitally printed fabric signage. Although soft signs are limited to a particular ink set, they are typically printed on a polyester–based textile and on occasion natural fiber such as cotton or a cotton blend. The use of soft signage is evolving to encompass range of applications, including trade show graphics, backlit displays, retail store décor elements, as well as flags and banners. The number of ink sets that can be used for soft signage applications is growing all the time. Initially dominated by paper transfer sublimation inks, the market has now grown to include direct sublimation or disperse inks, UV flexible inks, and latex inks.